Eugene
Struthers
Services
Having a qualified and experienced creative copywriter, web content editor, journalist, Proofreader & editor, and SEO specialist is key to your success and is vital to you achieving your long-term goals and brand recognition.
As a fully qualified and experienced writer, I can offer You the following services:
2002 - Present
Journalism
Writing feature & News articles for different multimedia platforms. Conducting unbiased and ethical reporting. Researching articles. Copy presentation and terminology. Notebook & record keeping. Maintaining contacts. Sources and output. Using a style guide. Consumer & B2B magazines. Interviewing. News writing techniques. IPSO. Conducting intensive research. Press releases, Handouts, and reports. Press conferences, Meetings, and events. Media law. Investigative journalism techniques. Proofreading & Editing.
Click here: Qualification & Experience
Experienced: Media law: Copyright, Trademark, Libel, Contempt of court, Sexual offenses, and Youth anonymity laws. IPSO: Independent Press Standards Organisation.
Full member: Chartered Institute of Journalists.
Web content editor
The content editor creates targeted content that is professionally presented, is interactive, and increases engagement. Has great webpage accessibility. Solid site building blocks with perfect webpage essentials. Is legally compliant, Use CMS platforms to upload content. Analyzing SEO reports to ensure the content is found, is relevant and accurate. Content editors support marketing campaigns via social media, email, websites, blogs. Involved in the "Creation to publishing process".
Click here: Qualification & Experience
Experienced: Style guides, Clarity, HTML, CSS, Javascript, CMS, Mailchimp, Accessibility Guidelines, SEO, Google analytics, Articles in magazines, blogs, website content, ebooks, tutorials, etc ...
Proofreading & Editing
Proofreading & editing: Websites, Business documentation, books, articles, blog, dissertation, essay, etc. Checking for: Grammar, punctuation, spelling, word usage, sentence structure syntax issues, capitalization, tense issues, plagiarism, facts & figures, consistency, readability, language usage. Performing Deep edit techniques: Content, Structure, Style, and Presentation.
Click here: Qualification & Experience
Experienced: Oxford/Harvard style guide, Checking accuracy & facts, Academic editing, Legal checks, References, Appendices, Indexes, Proofreading, and editing on Paper and computer.
Copywriting service
Includes: Researching your subject. Dealing with the terminology and jargon. Writing: Effective headings, Creating landing pages, Advertising content, Direct mail, Press releases, Sales pitches, presentations, proposals, Articles for SEO, Social media and blogs, advertising promotional materials. Legal checks. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues, press releases, and loads more.
Click here: Qualification & Experience
Experienced: Annual reports, Websites, Sale brochures, Online content, Newsletters, Press releases, Case studies
White papers, and a lot more
Search Engine optimisation
A Google SEO specialist service includes Web coding, Website structure & analysis, Onpage SEO & Metadata, SEO friendly content, Backlinking, link builds, SEO page speed & UX, Mobile SEO, Off-page SEO, Social media & Marketing, Keyword research, Create backlinks, Lift search rankings, Raise organic search traffic, increase conversion, Product & image optimisation, Analytics & ongoing strategies
Click here: Qualification & Experience
Experienced: On-Page performance, Accessibility ratings, Best-practice scores, Overall SEO factors, Server speed test, Link Assessment, Link Trust analysis, Blacklist Check, On-Page SEO, Social Media profile, Internal Architecture, Keyword research, User behaviour data, Reporting, and insights, Google analytics
Digital marketing
A/B Test, Affiliates Marketing, B2B Digital Marketing, B2C Digital Marketing, Content Strategy, Conversion Rate, Competitive Analysis, Cost per Acquisition, Cost per Click, Cost per Thousand, Customer Relationship Management, Call-to-Action, Click-Through Rate, Conversion Rate Optimization, Email Filtering, Engagement Rate, The Funnel, Go-to-Market strategy, Key Performance Indicators, Keyword Stuffing, Lead Generation, Lifetime Value, Paid Ads, Relevancy Score and Quality Score, Return on Ad Spend, Search Engine Marketing, Target Audience, Customer acquisition cost (CAC), Customer lifetime value (CLV), SEO, SEM, SERP, CTR, CRM, CMS, ROI, Marketing analytics, Bounce rate, Marketing Qualified Lead, Engagement Rate, Content marketing Strategy & tactics
Click here: Qualification & Experience
Constant Contact, monday.com, Active, Campaign, HubSpot, Semrush, MailChimp, ahrefs, Act-On, Emfluence, Marketo, Campaign Monitor, hotjar, Buffer, Hootsuite, Google Analytics
Mobile: (+44) 07733117207
Email: EugeneStruthers@EugeneStruthers.com
England, United Kingdom
Qualified & Accredited
Journalist, Proofreader and editor, Copywriter, Web editor,
SEO, Digital and Social media Marketing
