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Introduction

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I’m a qualified and accredited journalist with over 23 years of experience in investigative reporting, feature writing, and news analysis. My work spans print, digital, and broadcast platforms, and I pride myself on bringing storytelling expertise, editorial precision, and strategic insight to every project. I’m passionate about delivering impactful journalism and digital content that informs, engages, and influences audiences.

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Professional Experience

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My career has been a dynamic journey as a multi-skilled media professional. I currently operate as a self-employed journalist and content consultant through my platform, www.eugenestruthers.com. I offer journalism, copywriting, content strategy, SEO, and editorial services to clients around the world.

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With over 20 years of experience as a copywriter, I specialise in persuasive, SEO-optimised content that enhances brand visibility and drives traffic. For the past 8 years, I’ve worked as a Google SEO Specialist, focusing on keyword research, link building, performance analysis, and on-page optimisation.

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My editorial roles have included:

- SEO Web Content Editor & Photographer – Glamour Photography UK
- Editorial Assistant & Photojournalist – TPM Photography, Amsterdam
- Freelance Journalist – International News Syndicate (ANS)

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Additionally, I’ve spent more than 6 years as a Digital and Social Media Marketing Strategist, creating and executing innovative online campaigns.

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Education and Credentials

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I’m committed to continuous professional development and have earned multiple qualifications over the years:

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College of Media & Publishing (2016 – 2019):

- Diploma in Copywriting (Level 4)
- Diploma in Investigative Journalism (Level 4)
- Diploma in Proofreading & Editing (Level 4)
- Diploma in Web Editing (Level 4)
- Diploma in Google SEO (Level 4)
- Diploma in Social Media Marketing (Level 4)

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International College of Journalism (1998 – 2003):

- Diploma in Journalism
- Advanced Higher Diploma in Journalism

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Cengage Education:

- Higher Advanced Diploma in Freelance Journalism

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City & Guilds:

- Higher Professional Diploma in Photography (Level 4)
- Diploma in Photography & Image-Making (Level 4)

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I’ve been a Full Member of the Chartered Institute of Journalists since 2002 and hold an internationally recognised Press Card.

(recognised by the British police & Government) 

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Knowledge & Expertise

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My experience and training have given me a solid foundation in areas including:

- News reporting, feature writing, and interviewing
- B2B and consumer journalism
- Media law and editorial ethics
- SEO strategy and web content optimisation
- Copywriting for ads, blogs, social media, and more
- Proofreading and editing to SfEP standards
- Photography and photojournalism
- Press releases and corporate communications
- Familiarity with regulatory codes: ASA, CAP, BCAP, OFT, IPSO
- TEFL-certified with formal training

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I am also knowledgeable and qualified in legal considerations such as copyright, libel, contempt of court, and privacy laws, which ensures my work is always compliant and responsible.

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Unique Skills and Strengths

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I’m known for my attention to detail, strong storytelling skills, and ability to blend traditional journalism with modern digital content strategies. I’m a flexible communicator, easily adapting my tone and style to suit various clients and audiences.

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I have a particular passion for foreign relations and global politics, which I often weave into my investigative and editorial work to provide deeper insights and broader context.

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Personal Interests and Hobbies

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Outside of writing and editing, I enjoy photography, digital storytelling, and keeping up with new developments in media and SEO. These hobbies help me stay creative and in tune with industry trends.

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Elevate Your Content with a Seasoned Professional

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If you’re looking for a skilled journalist, SEO-savvy copywriter, or meticulous editor with over two decades of hands-on experience, I’m ready to help your brand or publication succeed with high-quality, engaging content.

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📧 Email: eugenestruthers@eugenestruthers.com
🌐 Website: www.eugenestruthers.com

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