Why start a blog for your website copywriting business

Having a website is not enough to stand out and compete in a highly competitive market.

Employing the service of a copywriter or web content writer will help you to achieve success by saving you time and money, increase your visibility, build trust and drive organic traffic to your website.

                                  Dragonfly Digital Marketing 63 businesses that accept guest blog posts


Why your business needs a Copywriter to write your blog

The 7 main reasons why business blogging is worth the investment:

  • Get free traffic to your website & increase sales

  • Increase SEO ranking, attract new clients

  • Build trust, boost authority, credibility, and reputation

  • A blog can advertise for free

  • Help promote your business on social media “increase visibility”

  • Maintain market strategy (How a business will reach its target audience “multimedia”)

  • Drive on-online engagement


What to write in a business blog


The main challenge for businesses that want to write a blog, is knowing what interests their customers. Is the blog created to inspire, inform, educate or resolve a specific problem that has not been covered on the main website?


What to write in a business blog?


  • Case studies

  • How to guides

  • FAQ

  • Customer success stories

  • Business guest blog posts

  • Testimonials

  • Business articles about new developments

  • Company updates, new services or products, new staff

  • Technical manuals, installation guides

  • Industry updates software/firmware updates


Save time & money, be fully understood, build brand trust and awareness, be seen online, increase traffic, generate greater engagement, and achieve a higher conversion rate with a business blog written by a copywriting specialist.


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Portrait of SEO web copywriter Eugene Struthers wearing glasses, black jacket, and white shirt, blue and black stripped tie.


Eugene Struthers creates engaging SEO web copywriting content that helps businesses find their voice, spread their message and tell their story. Eugene’s mission is to create eye catching copywriting content that converts visitors into your loyal customers

Freelance journalist | Eugene Struthers | Copywriter | England

This website was created by Eugene Struthers
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England, United Kingdom
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Journalist, Proofreader & Editor, Copywriter, Web editor, SEO